@inbook{Disney2006, author = {S.M. Disney and D.R. Towill}, title = {Controlling replenishment rule induced bullwhip via good systems design}, booktitle = {The bullwhip effect in supply chains: A review of methods, components and practical cases}, location = {London}, publisher ={Palgrave Macmillan}, editor ={O.A. Carranza Torres and F. Villegas Mor\'a n}, pages = {95–106}, year = {2006}, isbn={978-1-4039-9858-3}, URL = {https://www.palgrave.com/la/book/9781403998583}, eprint = {https://www.palgrave.com/la/book/9781403998583}, abstract = {Demand amplification (or bullwhip as it is now popularly called) is not a new phenomenon. Industry typically has to cope with bullwhip measured not just in terms of the 2:1 amplification in orders which is frequently encountered across a single echelon, but sometimes it is as high as 20:1 across the extended enterprise. In this Chapter we consider how bullwhip due to various Forrester effects may be avoided. This leads to our exploitation of a particular Replenishment Rule already widely used in industry and for which analytical formulae for bullwhip generation and inventory variance have been recently derived.} }