@conference{Piboonrungroj2009,
  author       = {P. Piboonrungroj, S.M. Disney},
  title        = {Methodological implications of the research design in tourism supply chain collaboration},
  booktitle    = {18th EDAMBA Summer Academy},
  year         = {2009},
  pages        = {18 pages},
  address      = {Soreze, FRANCE},
  month        = {23rd-29th July},
  url          = {https://www.researchgate.net/publication/228885656_Methodological_implications_of_the_research_design_in_tourism_supply_chain_collaboration},
  abstract     = {This paper presents the methodological implications of a research design for conducting mixed-methods research examining the determinants of collaboration in the tourism supply chains. Base on the positivist's stance of a research philosophy, the proposed model derived from the Transaction Cost Economics theory (TCE) is designed to be initially verified by semi-structured interview. Then, a proposed model will be statistically tested by a Structural Equation Modelling using empirical data obtained from questionnaire survey. Furthermore, a multiple cases study will be simultaneously employed in order to triangulate the result and to gain industrial insights.}
  }