Methodological implications of the research design in tourism supply chain collaboration

Supply chain management
Collaboration
Tourism
Transaction cost economics
Mixed methods research
Structural equation modelling
Multiple case studies
Triangulation.
2009
.Conference paper
18th EDAMBA Summer Academy, 23rd-29th July, Soreze, FRANCE, 18 pages.
Author

P. Piboonrungroj, S.M. Disney

Published

July 23, 2009

Abstract

This paper presents the methodological implications of a research design for conducting mixed-methods research examining the determinants of collaboration in the tourism supply chains. Base on the positivist’s stance of a research philosophy, the proposed model derived from the Transaction Cost Economics theory (TCE) is designed to be initially verified by semi-structured interview. Then, a proposed model will be statistically tested by a Structural Equation Modelling using empirical data obtained from questionnaire survey. Furthermore, a multiple cases study will be simultaneously employed in order to triangulate the result and to gain industrial insights.